Why Wallpaper? Why Now?

There’s no doubt we’re in the midst of a wallpaper revival. According to the Wallcoverings Association, consumer behavior patterns, style trends, and economic factors all overlap to create the current product rebirth, including:

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Pendulum Swing in Design The movement away from severely minimalist interiors gives way to a more fanciful, decorative and comfortable look, where pattern-layering and “rule-breaking” are actually encouraged.
Dramatic Digital Design Advances in digital technology, both imaging and printing, bring a new design perspective and innovation to a highly traditional category.
Defining Spaces The fast-and-furious construction boom of the last decade left us with a mix of open plan and boxy rooms lacking in architectural detail. Wallpaper adds structure, depth and character to cookie-cutter rooms.
Design-Savvy Consumers Consumers have grown more confident about design and are willing to experiment, mixing styles and eras to create truly personalized interiors.
Eco-Friendly Choices Many papers are made of 100-percent natural fibers and almost all are made with low VOC, water-based inks.
Good Investment On average, residential wallcoverings have a life span of 10 years, whereas paint has about a three-year life span.
Easy Hang Wallpapers Once perceived as labor-intensive and an irreversible decorating commitment, wallpaper today is simpler to hang and remove, and even less messy and time-consuming than paint. The new easy-hang wallpapers are known as non-wovens and high performance wallpapers.

Let us know if you’d like to explore these or other ideas and we’ll gladly tap into the thousands of patterns from the Wallcoverings Association’s member companies.
Contact: Anne Martin, anne@martinmarcom.com, 917-817-7557
or Victoria Pace, victoria@martinmarcom.com, 917-678-2943

For more information, visit us at www.ammcpr.com/wallpapercentral.